Small businesses are the backbone of the community, which is why it's essential to celebrate Mom & Pop business owners on this designated day. It may seem like a new holiday, but it's actually been around since 1939. One of the most important ways to celebrate National Mom & Pop Business Owners Day is by showing support for your local mom and pop business owners.
What Is National Mom and Pop Business Owners Day?
March 29th is D-Day. The holiday celebrates the work of small business owners across the country and salutes those who have made a difference in their communities. When you own a small business, you are the one responsible for everything from hiring new employees to ensuring the bills get paid on time.
It can be challenging to balance your professional responsibilities with your family's needs, but it's also satisfying to know that you are helping your community grow and prosper.
Celebration Ideas That Will Help You Connect With Your Clients More
Whether it's in your own office or at a restaurant or bar, these ideas will help you make that lasting connection with your clients more than ever before.
Social Media Giveaway
Use social media platforms to host an annual holiday giveaway for your favorite clients. You can see if Sunflour Baking Company can help do a care basket as the giveaway. You can also choose to give away one of your products or services or create a special bundle that is only available as part of the holiday celebration.
Give your followers a chance to win a prize by promoting your business on their social media accounts. Ask them to tag your business in a post or share a picture of them using your product. Be sure to use the hashtags mom-and-pop stores or mom-and-pop shops.
Customized Products
There's no better time to launch new products than during this day, so use this opportunity to showcase your creativity and add some personal touches to your goods. Sometimes it's the small things that make the biggest impression on people. Think about what you sell and how you could customize it for each client or employee. It doesn't need to cost much... just a little bit of customer service, creativity and time.
Baked Treats
Nothing shows appreciation quite like homemade goodies, and that includes baked treats! Sunflour Baking Company has no end to an amazing supply of baked treats! Cookies are an easy way to show customers how much you care without spending hours upon hours in the kitchen (or money from your wallet).
It's no secret that everyone loves food gifts during a holiday, but try to do something different than sending everyone on your list a fruitcake! Choose sweet (or savory) treats that have personal meaning for you and your company and develop clever packaging ideas to make them even more special. Work with Sunflour Baking Company, who will give you some extra attention, on what they can help with.
Special Coupons
This is one of the easiest ways to show customers how much you care, and it presents an opportunity to give back. Everyone loves a good coupon! If you want to appreciate and connect with your clients with something inexpensive while still showing them you care, consider sending out special coupons on this day! You could offer them free shipping on your website. If you don't offer coupons, you can help create positive experiences with a small sale.
Free Coffee
Despite the type of business you have, consider hosting a free coffee day during the National Mom & Pop Business Owners Day! Sunflour Baking Company offers many different types of coffee you can purchase! Offering free coffee during this day is another way to appreciate customer loyalty. While people may not have time to shop around, they have time for coffee breaks!
Delicious Desserts
You can't go wrong with free desserts. Set up a table with various cookies and cupcakes and invite your clients to help themselves. Consider getting treats at special discounts from Sunflour Baking Company if you have the budget.
Free Gifts
Handing out small gifts is a great way to increase customer loyalty. Consider giving away branded items such as shopping bags, water bottles, or key chains. If your budget allows, create gift baskets stocked with valuable items like notebooks, pens, and post-it notes. Sunflour Baking Company can help you create an experience wonderful for the day.
Support a Cause
Another fun way to mark this day is by supporting a worthy cause. Consider donating 5% of your sales for the day to a local charity such as the food bank or animal shelter. You could also
hold an auction and donate all proceeds raised to charity. Everyone likes to help share signs of hope.
Give a Shout-Out to Other Businesses
Celebrate other fellow business owners, family-owned businesses, and businesses' successes and milestones because they also make your clients' list. They will love the recognition and attention and will appreciate your thoughtfulness. This is the best way of creating a unified community. You can send them a personalized Sunflour Baking Company cake jar as a Thank You.
Recognize Loyal Clients
By recognizing your clients, you demonstrate that they matter to you as an individual. This helps them see you in a different perspective, not just another business or salesperson trying to make a buck.
Conclusion
Your clients are the reason why your business is operating. So, it's only fitting to show an appreciation for their constant patronage and trust. More than that, they can also be your source of information whenever you want to change your brand. They can help you grow your business even more through word-of-mouth marketing. Feel free to contact us for more information.
Sunflour now offers corporate gifting! It’s an easy to send something sweet to your customers, employees, clients, or whoever has helped make your small business a success.
Sources:
https://www.sba.gov/blog/how-you-can-support-mom-pop-businesses-all-year-long